As part of the IDEA Birmingham project, a design guide to the city and wider region will be launched in support of the IIDEA Birmingham Awards and Design Expo.
It will be a guide to the region's industrial leaders - the people who have helped shape the region. It's their strength in manufacturing, design and production and the region's cultural heritage which IDEA Birmingham wants to put to good use. The Guide will seek out how these businesses are encouraging innovation and entrepreneurship, building collaborative projects with universities.
The Design Guide will offer insights and stories from the big Midlands brands who are supporting this vision about their history, growth and future challenges. A global outlook and design-driven innovation is required for a modern business, and this project will help celebrate and drive just that.